Wednesday, September 06, 2006
Power of first impressions
I recentlly read Malcolm Gladwell's Blink. It is a book that explores the power of first impressions: how they are formed, how they influence us, when they are really useful, when they are not, and more specifically, when and how they can get catastrophic. I was simply glued to this book for the last three days - as he insightfully probes into deeply interesting yet mysterious issues like dating, identifying good quality art , and even mind reading. Blink is about the power of the "first two seconds" as he says. The book is fascinating with examples drawn from NYPD to Tennis reflexes, from speed dating to Tom Hank's audition, from distinguishing coke from Pepsi to food tasting. Gladwell's style is lucid, fluid, simple, yet his work is richly researched - all that makes reading a true joy. I am a big fan of his writing in The New Yorker but somehow with a "blink" of an eye I have resisted reading his earlier book "The Tipping Point". Now, letting go of my unconscious, and allowing my conscious to decide - it has entered my fall reading list. Blink was a wonderful read. Serious with an undercurrent of humor, and no doubt very interesting.
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